Starts with your email subject line. There’s millions of email sent everyday. I’m sure you receive dozens daily, if not more. So what can you do to make sure your email is read? Write a compelling subject line. The subject line is the first part that someone reads and uses it to determine if your email should be opened.
Try using lines like “Hey!” or “Waiting for your call”. These lines can help your email get open and thats the first line of defense.
Avoid words like “Reminder”, “free” or “percent off”. These can be seen as spammy and also are ready for Spam filters to block and sent to trash.